Advertising degrades the people it appeals to; it deprives them of their will to choose.

This ability to incorporate the past gives the sharpest diagnostic tool, if one asks whether a body of knowledge is a science or not. Do present practitioners have to go back to an original work of the past? Or has it been incorporated? ... Science is cumulative, and embodies its past.

By the year 2070 we cannot say, or it would be imbecile to do so, that any man alive could understand Shakespearean experience better than Shakespeare, whereas any decent eighteen-year-old student of physics will know more physics than Newton.

If you pursue happiness you never find it.

The pursuit of happiness is a most ridiculous phrase: if you pursue happiness you'll never find it.

The only weapon we have to oppose the bad effects of technology is technology itself. There is no other. We can't retreat into a nontechnological Eden which never existed...It is only by the rational use of technology to control and guide what technology is doing that we can keep any hopes of a social life more desireable than our own: or in fact of a social life which is not appalling to imagine.

For the first time I saw a medley of haphazard facts fall into line and order. All the jumbles and recipes and hotchpotch of the inorganic chemistry of my boyhood seemed to fit into the scheme before my eyes-as though one were standing beside a jungle and it suddenly transformed itself into a Dutch garden.