Commercial jazz, soap opera, pulp fiction, comic strips, the movies set the images, mannerisms, standards, and aims of the urban masses. In one way or another, everyone is equal before these cultural machines; like technology itself, the mass media are nearly universal in their incidence and appeal. They are a kind of common denominator, a kind of scheme for pre-scheduled, mass emotions.
C. Wright MillsNo one can be truly powerful unless he has access to the command of major institutions, for it is over these institutional means of power that the truly powerful are, in the first instance, truly powerful . . .
C. Wright MillsPeople with advantages are loath to believe that they just happen to be people with advantages.
C. Wright MillsEvery revolution has its counterrevolution - that is a sign the revolution is for real.
C. Wright MillsYou can never really understand an individual unless you also understand the society,historical time period in which they live,personal troubles, and social issues
C. Wright MillsWhat we experience in various and specific milieux, I have noted, is often caused by structural changes. Accordingly, to understand the changes of many personal milieux we are required to look beyond them. And the number and variety of such structural changes increase as the institutions within which we live become more embracing and more intricately connected with one another. To be aware of the idea of social structure and to use it with sensibility is to be capable of tracing such linkages among a great variety of milieux. To be able to do that is to possess the sociological imagination
C. Wright Mills