Governments do not make ideals, but ideals make governments. This is both historically and logically true. Of course the government can help to sustain ideals and can create institutions through which they can be the better observed, but their source by their very nature is in the people. The people have to bear their own responsibilities. There is no method by which that burden can be shifted to the government. It is not the enactment, but the observance of laws, that creates the character of a nation.

Never go out to meet trouble. If you just sit still, nine cases out of ten, someone will intercept it before it reaches you.

I appeal to Amherst men to reiterate the Amherst doctrine that the man who builds a factory builds a temple, that the man who works there worships there, and to each is due not scorn and blame but reverence and praise.

Silence can never be misquoted.

It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.

Advertising is the life of trade.

A government which requires of the people the contribution of the bulk of their substance and rewards cannot be classed as a free government.