It seems to me probable that of all our economic life the element on which we are inclined to place too low an estimate is advertising.
Calvin CoolidgeAmerican ideals do not require to be changed so much as they require to be understood and applied.
Calvin CoolidgeCan those entrusted with the gravest authority set any example save that of the sternest obedience to the law?
Calvin CoolidgeWhile I do not think it was so intended I have always been of the opinion that this turned out to be much the best for me. I had no national experience. What I have ever been able to do has been the result of first learning how to do it. I am not gifted with intuition. I need not only hard work but experience to be ready to solve problems. The Presidents who have gone to Washington without first having held some national office have been at great disadvantage.
Calvin Coolidge