When sustainability is viewed as being a matter of survival for your business, I believe you can create massive change.
Cameron SinclairForget your environmental footprint. Think about your ethical footprint. What good is it to build a zero-carbon, energy efficient complex, when the labor producing this architectural gem is unethical at best?
Cameron SinclairThe fact that the president (Michelle Bachelet) was out giving minute-to-minute reports a few hours after the quake in the middle of the night gives you an indication of their disaster response.
Cameron SinclairA true architect is not an artist but an optimistic realist. They take a diverse number of stakeholders, extract needs, concerns, and dreams, then create a beautiful yet tangible solution that is loved by the users and the community at large. We create vessels in which life happens.
Cameron SinclairWhen your focus is social change and not financial change why wouldn't you want to share that openly? Innovation only succeeds when it's shared. If you're a pioneer and you come up with something that can change the world and you turn round and say 'I'm not going to share this idea with anyone' then you only impact the few and not the many.
Cameron Sinclair