When you build a beautiful building, people love it. And the most sustainable building in the world is the one that’s loved.

Design is about creating spaces for people to enjoy and of course, creating moments where you elevate the spirit, but 'design for good' is figuring out a program that not only creates better spaces, but creates jobs, creates new industry and really kind of raises the conversation about how we rebuild.

Forget your environmental footprint. Think about your ethical footprint. What good is it to build a zero-carbon, energy efficient complex, when the labor producing this architectural gem is unethical at best?

A true architect is not an artist but an optimistic realist. They take a diverse number of stakeholders, extract needs, concerns, and dreams, then create a beautiful yet tangible solution that is loved by the users and the community at large. We create vessels in which life happens.

When your focus is social change and not financial change why wouldn't you want to share that openly? Innovation only succeeds when it's shared. If you're a pioneer and you come up with something that can change the world and you turn round and say 'I'm not going to share this idea with anyone' then you only impact the few and not the many.

Ego gets you inches but it doesn't get you impact.

When you as a designer design something that burdens a community with maintenance and old world technology, basically failed developed world technology then you will crush that community way beyond bad design; you'll destroy the economics of that community and often the community socially is broken.