You can do the best research and be making the strongest intellectual argument, but if readers don't get past the third paragraph you've wasted your energy and valuable ink.
Carl HiaasenWhen you're given a newspaper column, you're not being paid to sit on a fence and scratch your chin and say 'On the one hand this' and 'On the other hand that.' You're getting paid for your opinion.
Carl HiaasenGarcia wondered why people with JESUS stickers on their bumper always drove twenty miles per hour under the speed limit. If God was my co-pilot, he thought, I'd be doing a hundred and twenty.
Carl Hiaasen