You can do the best research and be making the strongest intellectual argument, but if readers don't get past the third paragraph you've wasted your energy and valuable ink.
Carl HiaasenThat's what people do when they find a special place that wild and full of life, they trample it to death.
Carl HiaasenMrs. Bonneville never buckled her seat belt, even though it was required by state law; an ardent libertarian, she opposed government meddling in all matters of personal choice.
Carl Hiaasen