The unconscious is not a demoniacal monster, but a natural entity which, as far as moral sense, aesthetic taste, and intellectual judgment go, is completely neutral.It only becomes dangerous when our conscious attitude to it is hopelessly wrong. To the degree that we repress it, its danger increases.

I can still recall vividly how Freud said to me, "My dear Jung, promise me never to abandon the sexual theory. That is the most essential thing of all. You see, we must make a dogma of it, an unshakable bulwark" ... In some astonishment I asked him, "A bulwark-against what?" To which he replied, "Against the black tide of mud"-and here he hesitated for a moment, then added of occultism.

All fanaticism is repressed doubt.

Every living soul has different talents, different desires, different faculties. Be yourself, for even if you deceive the entire world, you will be ten thousand times worse than nothing.

So often among so-called "primitives" one comes across spiritual personalities who immediately inspire respect, as though they were the fully matured products of an undisturbed fate.

The greatest sin is to be unconscious.

It is my mind, with its store of images, that gives the world colour and sound; and that supremely real and rational certainty which I call "experience" is, in its most simple form, an exceedingly complicated structure of mental images. Thus there is, in a certain sense, nothing that is directly experienced except the mind itself. Everything is mediated through the mind.