One could say, with a little exaggeration, that the persona is that which in reality one is not, but which oneself as well as others think one is.
Carl JungEverything good is costly, and the development of personality is one of the most costly of all things. It is a matter of saying yes to oneself, of taking oneself as the most serious of tasks, of being conscious of everything one does, and keeping it constantly before one's eyes in all its dubious aspects.
Carl JungContinuous creation is to be thought of not only as a series of successive acts of creation, but also as the eternal presence of the one creative act.
Carl Jung