The primordial image, or archetype, is a figure--be it a daemon, a human being, or a process--that constantly recurs in the course of history and appears wherever creative fantasy is freely expressed. Essentially, therefore, it is a mythological figure. . . . In each of these images there is a little piece of human psychology and human fate, a remnant of the joys and sorrows that have been repeated countless times in our ancestral history. . . .

There is a thinking in primordial images, in symbols which are older than the historical man, which are inborn in him from the earliest times, eternally living, outlasting all generations, still make up the groundwork of the human psyche. It is only possible to live the fullest life when we are in harmony with these symbols; wisdom is a return to them.

Whether you call the principle of existence "God," "matter," "energy," or anything else you like, you have created nothing; you have merely changed a symbol. Eastern and Western Thinking, 1938

Man positively needs general ideas and convictions that will give a meaning to his life and enable him to find a place for himself in the universe.

Everyone carries a shadow, and the less it is embodied in the individual's conscious life, the blacker and denser it is. At all counts, it forms an unconscious snag, thwarting our most well-meant intentions.

We should know what our convictions are, and stand for them. Upon one's own philosophy, conscious or unconscious, depends one's ultimate interpretation of facts. Therefore it is wise to be as clear as possible about one's subjective principles. As the man is, so will be his ultimate truth.

How can anyone see straight when he does not see himself and the darkness he unconsciously carries with him into all his dealings?