One could say, with a little exaggeration, that the persona is that which in reality one is not, but which oneself as well as others think one is.
Carl JungThe individual disposition is already a factor in childhood; it is innate, and not acquired in the course of a life.
Carl JungFrom the living fountain of instinct flows everything that is creative; hence the unconscious is not merely conditioned by history, but is the very source of the creative impulse. It is like nature herself - prodigiously conservative, and yet transcending her own historical conditions in her acts of creation.
Carl Jung