It's sometimes easier to reject strong evidence than to admit that we've been wrong, this is information about ourselves worth having.
Carl SaganThere are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
Carl SaganWhat does it mean for a civilisation to be a million years old? We have had radio telescopes and spaceships for a few decades; our technical civilisation is a few hundred years old ... an advanced civilisation millions of years old is as much beyond us as we are beyond a bushbaby or a macaque
Carl Sagan