Cleverly designed experiments are the key.
Science is a way of thinking that helps you not to fool yourself.
We are like butterflies who flutter for a day and think it is forever.
But down deep, at the molecular heart of life we're essentially identical to trees.
The cosmos is within us. We are made of star stuff
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.