Our objective is to position Nissan in the top rank of the car industry. Until we get there, there will be no rest.

Every single time you make a merger, somebody is losing his identity. And saying something different is just rubbish.

Incentives are not strategy, they are tactics. Defensive measures.

Electric cars are not going to take the market by storm, but it's going to be a gradual improvement.

The role of leadership is to transform the complex situation into small pieces and prioritize them.

Regulations about environments are going to get tougher and tougher.

In most companies people make a specific contribution to the company in their function. But it is not expressed in terms of profit, only in terms of performing their function better.