Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
Carly FiorinaI mean there are many people who have endorsed me that I agree with on some things and not others.
Carly FiorinaThe hardest thing for a chief executive to do is to tell someone that they don't have a job anymore.
Carly FiorinaI will force Hillary Clinton to fight on the grounds of her lies and lack of trustworthiness, whether that's about e-mails, and servers and Benghazi.
Carly Fiorina