Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
Carly FiorinaHillary Clinton and Barack Obama are responsible for the growth of ISIS because they precipitously withdrew from Iraq in 2011 against the advice of every single general and for political expediency.
Carly FiorinaWe need to enact fundamental tax reform. The weight and complexity of our 73,000-page tax code are crushing everyday Americans. We need to radically simplify the tax code so that we can re-start the real engine of growth in our economy. That means our tax code needs to go from 73,000 pages down to about three pages.
Carly FiorinaI have done business in China for 25 years, so I know that in order to get China to cooperate with us, we must first actually retaliate against their cyber-attacks so they know we're serious. We have to push back on their desire to control the trade route through the South China Sea through which flows $5 trillion worth of goods and services every year.
Carly Fiorina