Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
Carly FiorinaPeople are tired of the status quo. You see that in various movements in and out of our the Republicans party, but most candidates are offering hollow rhetoric, not specific solutions.
Carly FiorinaWhen you lead change, sometimes you get arrows in your back. I mean, that's just the way the real world is.
Carly FiorinaI will reveal to the American people over and over and over again the Clinton way, say what you have to say to get elected, lie as long as you can get away with it.
Carly Fiorina