You need to get up in the morning and say, 'Boy, I'm going to - in my own stupid way - save the world today.'

And each of us can practice rights ourselves, treating each other without discrimination, respecting each other's dignity and rights.

Children have in the past and continue to influence policy makers.

In choosing global corporate partners UNICEF emphasises compatibility with our core values and looks to build alliances that advance our mission of ensuring the health, education, equality and protection for all the world's children.

The economic benefits of investing in children have been extensively documented. Investing fully in children today will ensure the well-being and productivity of future generations for decades to come. By contrast, the physical, emotional and intellectual impairment that poverty inflicts on children canmean a lifetime of suffering and want - and a legacy of poverty for the next generation.

The Convention is not only a visionary document. We are reminded daily that it is an agreement that works - and its utility can be seen in the everyday use to which I have seen it increasingly being put by country after country, in policy, in practice and in law.

Here once again education is crucial, it enables children to be become more aware of their rights and to exercise them in a respectful manner which helps them shape their own future.