You need to get up in the morning and say, 'Boy, I'm going to - in my own stupid way - save the world today.'

The economic benefits of investing in children have been extensively documented. Investing fully in children today will ensure the well-being and productivity of future generations for decades to come. By contrast, the physical, emotional and intellectual impairment that poverty inflicts on children canmean a lifetime of suffering and want - and a legacy of poverty for the next generation.

Creating a world that is truly fit for children does not imply simply the absence of war... It means having primary schools nearby that educate children, free of charge... It means building a world fit for children, where every child can grow to adulthood in health, peace and dignity.

In choosing global corporate partners UNICEF emphasises compatibility with our core values and looks to build alliances that advance our mission of ensuring the health, education, equality and protection for all the world's children.

Northern Uganda presents a situation of extraordinary violation of the rights of children.

Here once again education is crucial, it enables children to be become more aware of their rights and to exercise them in a respectful manner which helps them shape their own future.

By ratifying the Convention, governments become legally bound to implement the rights therein.