You need to get up in the morning and say, 'Boy, I'm going to - in my own stupid way - save the world today.'

Here once again education is crucial, it enables children to be become more aware of their rights and to exercise them in a respectful manner which helps them shape their own future.

A century that began with children having virtually no rights is ending with children having the most powerful legal instrument that not only recognizes but protects their human rights.

UNICEF has repeatedly called on governments to ensure basic services for children and this includes providing food where the need exists.

What is needed now are increased efforts to promote youth participation and commitment; more services aimed at youth; more parental involvement; more education and information, using schools and other sites; more protection for girls, orphaned children and young women;and more partnerships with people with HIV and AIDS.

When the lives and the rights of children are at stake, there must be no silent witnesses.

In choosing global corporate partners UNICEF emphasises compatibility with our core values and looks to build alliances that advance our mission of ensuring the health, education, equality and protection for all the world's children.