That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.

Keep your feet on the ground and keep reaching for stars.

As you know, in the past several years, month after month, radio has increased its revenues - some of it even coming from Dot-Com advertisers. So, radio is a survivor.

The stories are success stories. The letters from listeners often touch the heart and can be inspiring.

For years everyone looked toward the demise of radio when television came along. Before that, they thought talking movies might eliminate radio as well. But radio just keeps getting stronger.

Vegetarianism is the cure for 99% of the world's problems. Think about it.

I must have done about 25,000 promos.