That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.

If the beat gets to the audience, and the message touches them, you've got a hit.

The group Bananarama has such a light, cutesy-pie sound that they make The Go-Go's sound like Led Zeppelin by comparison.

A non-violent world has roots in a non-violent diet.

Always be consistent.

I like the storytelling and reading the letters, the long-distance dedications.

Interestingly, songs used to be short, then they became longer, and now they're getting shorter.