Growing up, I actually wanted to be a professional Baseball player, instead of a radio DJ. Believe it or not.

The first syndicating I tried was when two partners and I created a production company in 1952. We wanted to syndicate famous Bible stories and sell them for $25 a show.

Keep your feet on the ground and keep reaching for stars.

Anytime in radio that you can reach somebody on an emotional level, you're really connecting.

As you know, in the past several years, month after month, radio has increased its revenues - some of it even coming from Dot-Com advertisers. So, radio is a survivor.

But otherwise, music is about a beat and a message.

That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.