The approach to that movie wasn't, 'Lets make this movie about Amsterdam and maple syrup.' The concept was, 'Lets go to Amsterdam. Amsterdam is fun.' So we flew to Amsterdam with our cameras and we saw what happened and then we got back and we sat down and we said, 'What's the movie here.' That's when we realized that the movie was 'The Maple Syrup Saga'.

I'm naturally inclined to want to be funny and make people laugh, and that's what I want to do with my life. I also want to do it on an intelligent level. I want to kill the clown but I also want to preserve the comedian.

To make a movie, and we can call it a movie or we can call it a piece of art, to make a movie that has that much mass appeal what it is? What is it that makes kids in China want to see that movie [ 'Avatar'] and makes my dad want to see that movie.

The technical process which is interesting in it's own right but I think the creative process is what's more intriguing to me.

Without a goal, you can’t score.

I always see the filming as basically going to the grocery store and buying a bunch of ingredients and that's about as far from having a dinner as you can possibly be. Then editing is the cooking, the preparation of the meal and if you don't edit it you've just got a pile of raw meat.

Our job as creators is to further define any medium.