If Facebook is Lucky Charms, Instagram is just the marshmallows.

To make a movie, and we can call it a movie or we can call it a piece of art, to make a movie that has that much mass appeal what it is? What is it that makes kids in China want to see that movie [ 'Avatar'] and makes my dad want to see that movie.

I always see the filming as basically going to the grocery store and buying a bunch of ingredients and that's about as far from having a dinner as you can possibly be. Then editing is the cooking, the preparation of the meal and if you don't edit it you've just got a pile of raw meat.

Every time I took these bigger risks, the opportunity for a bigger payout was always there.

My son is about ninety nine percent of my life.

I saw 'Avatar' in the theater eight times and I got booed for it. I'm totally serious. First of all, I love that movie. I totally love that movie, but nothing intrigues me more than the fact that it made like $2.7 billion and so how many people had to see it for it to make that much money.

It's the execution that matters, never the idea.