I think it may be that the fans of your least-favorite political candidate, whoever it is, are much more likable and light-side types than you might think going in. One way to reach them is to talk about Star Wars.
Cass SunsteinLiberals are sometimes defined as people who can't take their own side in an argument.
Cass SunsteinHow do things, whether they are movies, or plays, Hamilton, or people, ideas - how do they become transformative or iconic? That is in some ways what the actual Star Wars saga gets at, with the tale of the rise and the fall of the empire and the rise and the fall of Republics.
Cass SunsteinGroups become more extreme and entrenched in their beliefs and polarized from others when members only exchange information that reinforces their views and filter out all else or never learn of alternatives. Thus they narrow their options, and magnify each other's prejudices and misconceptions. This trend leads to blind spots in decision making and to extreme behavior, even terrorism.
Cass SunsteinA well-functioning democracy has a culture of free speech, not simply legal protection of free speech. It encourages independence of mind. It imparts a willingness to challenge prevailing opinion through both words and deeds. Equally important, it encourages a certain set of attitudes in listeners, one that gives a respectful hearing to those who do not embrace the conventional wisdom. In a culture of free speech, the attitude of listeners is no less important than that of speakers.
Cass Sunstein