On reflection, some things do super well because they hit with the time. Some things do super well because they are able to activate a kind of echo chamber or bandwagon or cascade - they didn't particularly hit with the time. Some things are just too astonishingly good to not hit the top. Those three explanations, with respect to the Star Wars phenomenon, seem to me all to pass the plausibility test, and to explore them, with respect to Star Wars, I think casts light not just on the saga of our time, but also on everything about our culture.
Cass SunsteinI think it's a very firm part of human nature that if you surround yourself with like-minded people, you'll end up thinking more extreme versions of what you thought before.
Cass SunsteinFor the Sanders supporters, there's a thought that the people who are well off are doing really great, and the system is systematically unfair, and that's a very deeply felt and serious objection to the current situation.
Cass SunsteinI think it may be that the fans of your least-favorite political candidate, whoever it is, are much more likable and light-side types than you might think going in. One way to reach them is to talk about Star Wars.
Cass Sunstein