On reflection, some things do super well because they hit with the time. Some things do super well because they are able to activate a kind of echo chamber or bandwagon or cascade - they didn't particularly hit with the time. Some things are just too astonishingly good to not hit the top. Those three explanations, with respect to the Star Wars phenomenon, seem to me all to pass the plausibility test, and to explore them, with respect to Star Wars, I think casts light not just on the saga of our time, but also on everything about our culture.
Cass SunsteinIf you take anything that succeeded, just imagine it succeeding 10 years before or 10 years after, you could almost always make, with the same plausibility, the "it fit the times" argument.
Cass SunsteinThose who believe in climate change, as I do, I think it's also fair to say that they are more receptive to confirming evidence than disconfirming evidence. They happen to be right, but their motivations are in play also.
Cass SunsteinIt's very common to say that Star Wars in the late '70s, that was kind of perfect for Cold War culture and the aftermath of Vietnam in the '60s to have an upbeat, hopeful, cartoonish tale of a hero's journey. I think those explanations are easy to offer and almost always wrong.
Cass Sunstein