On reflection, some things do super well because they hit with the time. Some things do super well because they are able to activate a kind of echo chamber or bandwagon or cascade - they didn't particularly hit with the time. Some things are just too astonishingly good to not hit the top. Those three explanations, with respect to the Star Wars phenomenon, seem to me all to pass the plausibility test, and to explore them, with respect to Star Wars, I think casts light not just on the saga of our time, but also on everything about our culture.
Cass SunsteinIt's very common to say that Star Wars in the late '70s, that was kind of perfect for Cold War culture and the aftermath of Vietnam in the '60s to have an upbeat, hopeful, cartoonish tale of a hero's journey. I think those explanations are easy to offer and almost always wrong.
Cass SunsteinI talked to George Lucas once, not about Star Wars. Everyone wants to talk to him about Star Wars, and I didn't want to be one of those people. In person - at least on this occasion - he wasn't effervescent and giddy, as the Star Wars movies are. He's more focused.
Cass SunsteinWikipedia works because those who know the truth are usually more numerous and committed than those who believe in a falsehood.
Cass Sunstein