On reflection, some things do super well because they hit with the time. Some things do super well because they are able to activate a kind of echo chamber or bandwagon or cascade - they didn't particularly hit with the time. Some things are just too astonishingly good to not hit the top. Those three explanations, with respect to the Star Wars phenomenon, seem to me all to pass the plausibility test, and to explore them, with respect to Star Wars, I think casts light not just on the saga of our time, but also on everything about our culture.
Cass SunsteinSome of the Hulk movies have been merely okay. I think the thing to do... there has to be some stab that makes it something we haven't seen before.
Cass SunsteinI have talked to Barack Obama about Star Wars recently, in the Oval Office, and he is definitely a fan. Article 2, Section 1 of the Constitution creates executive privilege, and as for government regulation and information policy, so too for Star Wars, I will not disclose discussions in private with the President of the United States.
Cass SunsteinI think it may be that the fans of your least-favorite political candidate, whoever it is, are much more likable and light-side types than you might think going in. One way to reach them is to talk about Star Wars.
Cass SunsteinRumors are nearly as old as human history, but with the rise of the Internet, they have become ubiquitous. In fact we are now awash in them. False rumors are especially troublesome; they impose real damage on individuals and institutions, and they often resist correction. They can threaten careers, policies, public officials, and sometimes even democracy itself.
Cass Sunstein