The middle class is not doing well, and trade policy might have something to do with that, and so someone who is going to be fixated on those things, who has a business background, has some appeal.
Cass SunsteinI think it may be that the fans of your least-favorite political candidate, whoever it is, are much more likable and light-side types than you might think going in. One way to reach them is to talk about Star Wars.
Cass SunsteinMy role in the government was not to think about narratives and consistency with narratives, but think of the human consequences of rules.
Cass SunsteinAnd so it's no surprise that people who object to the death penalty on pure moral grounds also think it has no deterrent effect, and people who like the death penalty on grounds of retribution tend to think it has deterrent effects. They like that, and they believe that. I think with climate change we're seeing very much the same thing where those who deny climate change, they don't like that, and they don't believe it.
Cass Sunstein