So, you could often say things are terrible and that accounts for what happened, or things are really bright, and that accounts for what happened. Often, the real explanation for what happened is much more subtle and interesting and involves maybe small shocks or what a couple people did on a Wednesday morning that changed the arc of history.
Cass SunsteinThose who believe in climate change, as I do, I think it's also fair to say that they are more receptive to confirming evidence than disconfirming evidence. They happen to be right, but their motivations are in play also.
Cass SunsteinI think it may be that the fans of your least-favorite political candidate, whoever it is, are much more likable and light-side types than you might think going in. One way to reach them is to talk about Star Wars.
Cass SunsteinOn reflection, some things do super well because they hit with the time. Some things do super well because they are able to activate a kind of echo chamber or bandwagon or cascade - they didn't particularly hit with the time. Some things are just too astonishingly good to not hit the top. Those three explanations, with respect to the Star Wars phenomenon, seem to me all to pass the plausibility test, and to explore them, with respect to Star Wars, I think casts light not just on the saga of our time, but also on everything about our culture.
Cass Sunstein