If Star Wars had been released in the late '60s, or late '80s, or late '90s, adjusting for technology, it fits spectacularly well.
Cass SunsteinSome of the Hulk movies have been merely okay. I think the thing to do... there has to be some stab that makes it something we haven't seen before.
Cass SunsteinMost problems are best solved privately, not through government. There's a problem of discourtesy in the world, which is best handled through social norms, which are indispensable. But you wouldn't want the government to be mandating courtesy.
Cass SunsteinI think it may be that the fans of your least-favorite political candidate, whoever it is, are much more likable and light-side types than you might think going in. One way to reach them is to talk about Star Wars.
Cass Sunstein