Rumors are nearly as old as human history, but with the rise of the Internet, they have become ubiquitous. In fact we are now awash in them. False rumors are especially troublesome; they impose real damage on individuals and institutions, and they often resist correction. They can threaten careers, policies, public officials, and sometimes even democracy itself.
Cass SunsteinWe often see a temper of the times connection, and it's just like a fairy tale. It's not true.
Cass SunsteinSo, you could often say things are terrible and that accounts for what happened, or things are really bright, and that accounts for what happened. Often, the real explanation for what happened is much more subtle and interesting and involves maybe small shocks or what a couple people did on a Wednesday morning that changed the arc of history.
Cass Sunstein