A lot of people feel like urban fantasy is a shortcut that gets you around world-building, because it's set "in the real world." But it doesn't really work that way, as I found out. You have to come up with just as consistent an internal cosmology and magic system as you would if you were writing high fantasy.
Cassandra ClareHenry's breath hissed out through his teeth. That ba-bad man, he finished, with a quick glance at Cecily, who rolled her eyes.
Cassandra ClareThere are some kinds of wounds you can get, internal injuries. You don't know what's wrong with you, but you're bleeding to death slowly inside.
Cassandra Clare