A lot of people feel like urban fantasy is a shortcut that gets you around world-building, because it's set "in the real world." But it doesn't really work that way, as I found out. You have to come up with just as consistent an internal cosmology and magic system as you would if you were writing high fantasy.
Cassandra ClareWhat do you think it would have been like if Valentine had brought you up along with me? Would you have loved me?" Clary was very glad she had put her cup down, because if she hadn't, she would have dropped it. Sebastian was looking at her not with any shyness or the sort of natural awkwardness that might be attendant on such a bizarre question, but as if she were a curious, foreign life-form. "Well," she said. "You're my brother. I would have loved you. I would have...had to.
Cassandra ClareI believe that authors don't have a responsibility to include "messages" in their work, but they do have a responsibility to write a world that seems true and real, never more than when expecting readers to believe in magic and angels and fairies.
Cassandra ClareBut it was mortality that made them what they were, the flame that blazed brighter for it's flickering
Cassandra Clare