Americans are very big about loving the dog first, so when you tell them you have to set rules and limitations, a lot of people believe it's going to hurt their feelings. They're actually looking for you to be the pack leader.
Cesar MillanCalm assertive energy is the energy you project to show your dog you are the Pack Leader. Assertive does not mean angry or aggressive. Calm-assertive means always compassionate, but quietly in control.
Cesar MillanGive your dog something to do before you share food, water, toys or affection. This way the dog earns his treat. For example, have him or her perform the "sit" or "down" command.
Cesar Millan