Every entrepreneur faces trade-offs when founding and growing their company. As we discovered at YouTube, those early decisions have far-reaching impacts and lead to unforeseen pitfalls down the road. Noam Wasserman uses vivid anecdotes and deep research to expertly outline the key early choices that define a startup, making The Founder's Dilemmas an invaluable alternative to real-world trial and error.

If something excites you, go for it.

Running helped me learn how to deal with failure, and failure is a big part of the Internet business.

To some extent, being an entrepreneur is a lonely journey.

There's always going to be a place for YouTube.

I think the success around any product is really about subtle insights. You need a great product and a bigger vision to execute against, but its really those small things that make the big difference.

The iPad - is that a phone or a computer? If I put it on my wall is it a TV?