A man may lack everything but tact and conviction and still be a forcible speaker; but without these nothing will avail... Fluency, grace, logical order, and the like, are merely the decorative surface of oratory.
Charles Horton CooleyThe most effective way of utilizing human energy is through an organized rivalry, which by specialization and social control is, at the same time, organized co-operation.
Charles Horton CooleyA person of definite character and purpose who comprehends our way of thought is sure to exert power over us. He cannot altogether be resisted; because, if he understands us, he can make us understand him, through the word, the look, or other symbol.
Charles Horton Cooley