There is no way to penetrate the surface of life but by attacking it earnestly at a particular point.
Charles Horton CooleyIt is partly to avoid consciousness of greed that we prefer to associate with those who are at least as greedy as we ourselves. Those who consume much less are a reproach.
Charles Horton CooleyThe idealist's program of political or economic reform may be impracticable, absurd, demonstrably ridiculous; but it can never be successfully opposed merely by pointing out that this is the case. A negative opposition cannot be wholly effectual: there must be a competing idealism; something must be offered that is not only less objectionable but more desirable.
Charles Horton Cooley