Every honest researcher I know admits he's just a professional amateur. He's doing whatever he's doing for the first time. That makes him an amateur. He has sense enough to know that he's going to have a lot of trouble, so that makes him a professional.

I've never heard of anyone stumbling on something sitting down.

Thinking is one thing no one has ever been able to tax.

I often say that research is a way of finding out what you are going to do when you can't keep on doing what you are doing now.

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

We suffer not from overproduction but from undercirculation. You have heard of technocracy. I wish I had those fellows for my competitors. I'd like to take the automobile it is said they predicted could be made now that would last fifty years. Even if never used, this automobile would not be worth anything except to a junkman in ten years, because of the changes in men's tastes and ideas. This desire for change is an inherent quality in human nature, so that the present generation must not try to crystallize the needs of the future ones.

Don't bring anything to me but trouble.