Every time you tear a leaf off a calendar, you present a new place for new ideas and progress.
Charles KetteringIndustry prospers when it offers people articles which they want more than they want anything they now have. The fact is that people never buy what they need. They buy what they want.
Charles KetteringYou can send a message around the world in one-fifth of a second, yet it may take years for it to get from the outside of a man's head to the inside.
Charles KetteringThe biggest job we have is to teach a newly hired employee how to fail intelligently. We have to train him to experiment over and over and to keep on trying and failing until he learns what will work.
Charles KetteringResearch is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.
Charles Kettering