The opportunities in this world are as great as we have the imagination to see them... but we never get that view from the bottom of the nest.

The simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.

I often say that research is a way of finding out what you are going to do when you can't keep on doing what you are doing now.

Education is man's going forward from cocksure ignorance to thoughtful uncertainty.Where there is an open mind there will always be a frontier.

The sure ways to create new ventures of discovery are to keep an open mind.

I think that the greatest education in the world is the education which helps one to be able to do the right things at the time it has to be done.

If I want to stop a research program I can always do it by getting a few experts to sit in on the subject, because they know right away that it was a fool thing to try in the first place.