One of the things we have to be thankful for is that we don't get as much government as we pay for.
Charles KetteringThe simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.
Charles KetteringThe opportunities of man are limited only by his imagination. But so few have imagination that there are ten thousand fiddlers to one composer.
Charles KetteringObsolescence is a factor which says that the new thing I bring you is worth more than the unused value of the old thing.
Charles KetteringResearch is industrial prospecting. The oil prospectors use every scientific means to find new paying wells. Oil is found by each one of a number of methods. My own group of men are prospecting in a different field, using every possible scientific means. We believe there are still things left to be discovered. We have only stumbled upon a few barrels of physical laws from the great pool of knowledge. Some day we are going to hit a gusher.
Charles KetteringGreat steps in human progress are made by things that don't work the way philosophy thought they should. If things always worked the way they should, you could write the history of the world from now on. But they don't, and it is those deviations from the normal that make human progress.
Charles Kettering