Inventing is a combination of brains and materials. The more brains you use, the less material you need.
Charles KetteringWe suffer not from overproduction but from undercirculation. You have heard of technocracy. I wish I had those fellows for my competitors. I'd like to take the automobile it is said they predicted could be made now that would last fifty years. Even if never used, this automobile would not be worth anything except to a junkman in ten years, because of the changes in men's tastes and ideas. This desire for change is an inherent quality in human nature, so that the present generation must not try to crystallize the needs of the future ones.
Charles KetteringObsolescence is a factor which says that the new thing I bring you is worth more than the unused value of the old thing.
Charles KetteringNo one would have crossed the ocean if he could have gotten off the ship in the storm.
Charles KetteringResearch is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.
Charles Kettering