I'm trying to think overall. Some of our stories [Black Mirror], I think you're right in that they don't tend to have a message.

If technology is a drug – and it does feel like a drug – then what, precisely, are the side-effects?

At the other end of the spectrum, George Gideon Oliver King Rameses Osborne, the fourteen-year-old novelty Chancellor and future baronet of Ballentaylor and Ballylemon - a man so posh he probably weeps champagne.

The iPad falls between two stools - not quite a laptop, not quite a smartphone. In other words, it's the spork of the electronic consumer goods world.

I could worry that I'm going to bleed to death, you know, from cutting my finger on a sandwich packet, you know, if I sort of open a sandwich.

That's not something that we've gone in thinking 'Right! How are we going to examine that now?' It's just when you take a step back you see that they're actually all sort of in that mode.

Things like social media and the Internet, of course, it's not going away. There is no cure for it. And this shouldn't be just like there shouldn't be, you know - it would have been a tragedy if there was a cure for the printing press. I think it's just that it's an amazing tool that we as a - as an animal are just getting to grips with because it's like we've grown a new ultra powerful limb and we're learning how to use it.