What we were also trying to do is vary the tone slightly across the season of Black Mirror, because there are six stories this time around, so you don't want it to just be the devastating, bleak-em-up.

Everyone had clearly spent far too long perfecting their appearance. I used to feel intimidated by people like this; now I see them as walking insecurity beacons, slaves to the perceived judgment of others, trapped within a self- perpetuating circle of crushing status anxiety.

I think people are starting to look away and questioning, and they're sort of horrified.

Our four-year-old, like a lot of kids, you introduce him to an iPad and he quite quickly gets drawn in in a way that you're like, "Wow, I've got to stage an intervention here." He picked up on gaming terminology really quickly. If you say, "Keep practicing holding a pencil and see if you can draw a letter, the alphabet," he understands that if you do that you've unlocked Level Two.

I'm trying to think overall. Some of our stories [Black Mirror], I think you're right in that they don't tend to have a message.

[The rumor that David Cameron maybe once did this unspeakable thing with a pig's head] it was freakish and weird. It seemed such a coincidence that I couldn't quite process it. And then, as it sank in, I genuinely had the thought, "Am I living in a Truman Show sort of VR simulation designed to send me insane?"

It's a barrel of laughs, isn't it? It makes The Day After look like friggin'...insert name of cheerful thing here. It was one of the things that made me really worry about worst-case scenarios. There's something impish and probably somewhat therapeutic about thinking about those things.