[The rumor that David Cameron maybe once did this unspeakable thing with a pig's head] it was freakish and weird. It seemed such a coincidence that I couldn't quite process it. And then, as it sank in, I genuinely had the thought, "Am I living in a Truman Show sort of VR simulation designed to send me insane?"

It's a barrel of laughs, isn't it? It makes The Day After look like friggin'...insert name of cheerful thing here. It was one of the things that made me really worry about worst-case scenarios. There's something impish and probably somewhat therapeutic about thinking about those things.

Technology by default became the thing that was a new thing that had swept in and was altering it everything.

Online you're encouraged to perform one personality for everyone.

At the other end of the spectrum, George Gideon Oliver King Rameses Osborne, the fourteen-year-old novelty Chancellor and future baronet of Ballentaylor and Ballylemon - a man so posh he probably weeps champagne.

I'll just immediately automatically, without even thinking, check my phone. And it feels like the same little bit of my brain is being - the synapses are lighting up when I do that.

Hi-def is merely the latest in a string of evolutional leaps that have transformed the way we sit slumped in front of a box wishing we were dead.