When you deal with change, you have a couple choices: You can lead it and make the rules, or you can be a fast follower, or you can be a slow follower.
Charlie ErgenThe world is changing.... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side let's take the side of the consumer.
Charlie ErgenUltimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete.
Charlie Ergen