Genres are like the surface of the ocean. There are waves and things moving, but you don't instantly see all the reefs and ecosystems that's happening beneath the surface.

Earlier, if you had a piece of technology, anyone could theoretically take it apart and put it back together again, and understand how it works. Some people would do that with the technology that they owned. It's not as easy to do that today. Most users wouldn't even think to do anything like that.

I think that technology is much more mysterious to the people using it than, say, the automobile was. This isn't an original observation, but a lot of the smart devices people rely on now really do feel like magic to a lot of us.

Live every day as if you've come back in time from a dystopian future to try and prevent everything from breaking.

There are no requirements when you're using a particular genre. It's not like the genre is your boss and you have to do what it says. You can make use of the genre any way you want to, as long as you can make it work.

People really don't understand the technology they're using. It's been talked about a lot. Apple products in particular are designed in such a way that's harder to get in and understand what processes are going on.

Genres are like the surface of the ocean. There are waves and things moving, but you don't instantly see all the reefs and ecosystems that's happening beneath the surface.