The definition of hell in the legal system is: endless due process and no justice; (in the corporate world) it would be: endless due diligence and no horse sense.

You have to have a temperament to grab ideas and do sensible things. Most people don’t grab the right ideas or don’t know what to do with them.

Strategic plans cause more dumb decisions than anything else in America.

Just as a man working with his tools should know its limitations, a man working with his cognitive apparatus must know its limitations.

And maybe the cereal makers by and large have learned to be less crazy about fighting for market share-because if you get even one person who's hell-bent on gaining market share.... For example, if I were Kellogg and I decided that I had to have 60% of the market, I think I could take most of the profit out of cereals. I'd ruin Kellogg in the process. But I think I could do it.

We have a passion for keeping things simple.

It's simplicity itself that its future will be way worse than its past.