How you behave in one place, will help in surprising ways later.
Show me the incentive and I will show you the outcome
In Gillette's case, they keep surfing along new technology which is fairly simple by the standards of microchips. But it's hard for competitors to do. So they've been able to stay constantly near the edge of improvements in shaving.
Financial institutions make us nervous when they're trying to do well.
The big money is not in the buying and selling ... but in the waiting.
If we mix only a moderate minority share of turds with the raisins each year, probably no one will recognize what will ultimately become a very large collection of turds.