Without numerical fluency, in the part of life most of us inhibit, you are like a one-legged man in an ass-kicking contest.
Charlie MungerMost people are too fretful, they worry to much. Success means being very patient, but aggressive when it's time.
Charlie MungerI'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want to be associated with every wonderful image: heroics in the Olympics, wonderful music, you name it. They don't want to be associated with presidents' funerals and so-forth.
Charlie MungerThe interesting thing is the field is so big - it's enormous. One thing a modern civilization needs is energy.
Charlie Munger...all man's desired geometric progressions, if a high rate of growth is chosen, at last come to grief on a finite earth. And the social system for man on earth is fair enough, eventually, that almost all massive cheating ends in disgrace.
Charlie MungerA lot of people think if you just had more process and more compliance -- checks and doublechecks and so forth -- you could create a better result in the world. Well, Berkshire has had practically no process. We had hardly any internal auditing until they forced it on us. We just try to operate in a seamless web of deserved trust and be careful whom we trust.
Charlie Munger