You need a different checklist and different mental models for different companies. I can never make it easy by saying, 'Here are three things.' You have to derive it yourself to ingrain it in your head for the rest of your life.
Charlie MungerSize will hurt returns. Look at Berkshire Hathaway - the last five things Warren has done have generated returns that are splendid by historical standards, but now give him $100 billion in assets and measure outcomes across all of it, it doesn't look so good. We can only buy big positions, and the only time we can get big positions is during a horrible period of decline or stasis. That really doesn't happen very often.
Charlie MungerIt's stupid the way people extrapolate the past -- and not slightly stupid, but massively stupid.
Charlie MungerThe normal expectancy of the average investor - for example, the pension funds of AT&T or IBM - is 6% for a long time.
Charlie Munger