And your brain doesn't naturally know how to think the way Zeckhauser knows how to play bridge. "for example," people do not react symmetrically to loss and gain. Well maybe a great bridge player like Zeckhauser does, but that's a trained response. Ordinary people, subconsciously affected by their inborn tendencies.

We have a passion for keeping things simple.

The investment game always involves considering both quality and price, and the trick is to get more quality than you pay for in price. It's just that simple.

You want to deliver to the world what you would buy if you were on the other end.

All intelligent investing is value investing - acquiring more that you are paying for. You must value the business in order to value the stock.

...by regularly reading business newspaper and magazines I am exposed to an enormous amount of material at the micro level.. I find that what I see going on there pretty much informs me about what's happening at the macro level.

Why would you want to invest with a guy whose thought process says, "If a second layer of fees is good, then let's add a third layer.