The safest way to get what you want is to deserve what you want.

I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want to be associated with every wonderful image: heroics in the Olympics, wonderful music, you name it. They don't want to be associated with presidents' funerals and so-forth.

Capitalism is a pretty brutal place.

It took us months of buying all the Coke stock we could to accumulate $1 billion worth - equal to 7% of the company. It's very hard to accumulate major positions.

The investment game always involves considering both quality and price, and the trick is to get more quality than you pay for in price. It's just that simple.

Derivative trading with mark-to-market accounting degenerates into mark-to-model. Two firms make a big derivative trade and the accountants on both sides show a large profit from the same trade.

Develop into a lifelong self-learner through voracious reading; cultivate curiosity and strive to become a little wiser every day.