Hard work, honesty, if you keep at it, will get you almost anything.

The more hard lessons you can learn vicariously rather than through your own hard experience, the better.

For years I have read the morning paper and harrumphed. There's a lot to harrumph about now.

How could economics not be behavioral? If it isn't behavioral, what the hell is it?

People always underestimate the ability of earth to increase its carrying capacity.

The harder you work, the more confidence you get. But you may be working hard on something that is false.

I'd say 3/4 of advertising works on pure Pavlov. Think how association, pure association, works. Take Coca-Cola company (we're the biggest share-holder). They want to be associated with every wonderful image: heroics in the Olympics, wonderful music, you name it. They don't want to be associated with presidents' funerals and so-forth.